Anthony Paterson

 
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Writing a business plan?  These are the areas we suggest you cover.

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Executive Summary

Business opportunity
Competitive advantage
Summary of business strategies
Funding required and use of funds
Summary financial data
Business Description
Business description - how does it make money?
Corporate background and history
Current ownership
Mission statement/vision statement
Competitive Advantage
Management
          Board of Directors
          Composition and Duties
Executive Management Team
          Key Position
          Skills & Competencies'
Backgrounds and roles of key people
Key hires required for plan
Business Plan Milestones
Timeline
Results expected
Key Performance Indicators
Key Success Factors
Key Risk Factors
Industry and Market Analysis
Industry description and outlook
Key market trends
Market segments targeted
Market Size and Profitability Characteristics
Window of opportunity
Major customers
Major competitors
Barriers to entry
Impact of technology
New product developments
Regulatory issues
Key factors impacting customers' purchasing decision
Purchasing cycle
Marketing and Sales Plan
Product positioning
Product design and packaging
Product lifecycle
Pricing strategies
Route to market- Domestic and International
Promotion
Key customer identification and sales plans
Product support and warranties
Market share targets- Domestic and International
Unit sales and growth targets
Margin analysis
Discounts and commissions
Sales terms
Licensing, Alliances and/or Joint Venture Strategies
R & D Plan
Research focus
New products or processes planned
Evolution of existing products or processes planned
Stage of development (new, planned or evolving concepts)
Market application of new products
Technical collaboration
Milestones
Budget
Intellectual property strategy (reliance on patents, etc;  strategy for detection of infringements and enforcement of rights)
Operations Plan
Location
Organisation chart (includes # of staff, recruitment plans)
Management Information Systems
Manufacturing plan
Key suppliers and supply risks
Inventory management
Quality control
Capacity
Infrastructure required
Funding Plan
Total amounts and timing
Leverage
Expected sources
Terms of funding
Capital expenditure requirements
Working capital requirements
Other use of funds
Funding milestones
Potential exit scenarios for investors
Financial Projections
Key assumptions
3 year historical financial information if appropriate
3 to 5 year base case forecasts for operating plan
Balance sheet
Profit and Loss
Cash flow  statements
Key ratio analysis
Sensitivity analysis showing impact on key financial
Performance indicators of key variables under base,
Best and Worst case scenarios
 
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Copyright © Anthony Paterson 2005-2010. All Rights Reserved. This work is copyright. You may download, display, print and reproduce this material in unaltered form only (retaining this notice) for your personal, non-commercial use or use within your organisation. Apart from any use as permitted under the Copyright Act 1968, all other rights are reserved.